Monday, December 24, 2018

Proud Boys Hire Branding Consultant


It seemed like such a winner: the Proud Boys!  What could be a simpler, more upbeat name?  

Unfortunately, the name has proven to be somewhat of an albatross, as seemingly every public congregation of this loose-knit group of curiously affected white men has ended with them getting their asses kicked or laughed off the streets.   We had the chance to catch up with one of their purported leaders, who asked that we not reveal his identity.

 -- "Proud?  Are you kidding me?  Who was proud after the mess at the Latino Boys and Girls Club last week?" 

-- "Why, what happened?" 

-- "We just sort of sauntered over there to send a message, that the Boys and Girls Clubs, without ethnic identifiers, worked just fine." 

-- "And?" 

-- "Let's just say some of those !@#$ Mexican girls kick really hard!"

The group formerly known as Proud Boys is actively interviewing branding consultants, insisting that candidates actually spend time with the group before proposing a new name.   

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